Our Inspiration

Hello, my name is Brandon K. Howard. I got struck by a taxi four and a half years ago which has put me 6 feet under. However, I am more alive now than ever.... My life, my story, and my passion live on through the hard work and dedication my younger brothers are putting in to building a clothing company named after me, Always True

Why not Brandon K. Howard Co? Well, Always True was my stage name. This name has now become an icon of being “true” to yourself. I lived my life doing what I loved without the need for constant approval from others. My brothers have taken this carefree mindset and have set out on a mission to inspire and motivate others to achieve their true potential. The idea is that when you wear my name you’re now wearing my ideals. Anything that I have ever stood for is portrayed through this brand. I am forever grateful to be able to live through my legacy. Now, I gotta say one thing... Go chase your shit. Be Always True.


Brandon K. Howard Always True

Team Members


Always True is for the Always True. People who are repping our gear should be the epitome of what this brand stands for. If you are not being Always True to yourself then don't purchase our gear. Straight up. This brand holds a special place in our hearts and we will not let it be tarnished by a person that does not properly represent our mission. If you missed out on the last collection, stay tuned for the next because all of our gear is first come first serve. Get them while they are hot.