Blog
Life Cycle Assessment of Always True Co.
Posted on September 27 2020
Life Cycle Assessment of Always True Co. A Florida Clothing Studio Amanda FrøynesSpring 2020 "The brand upcycles used clothing bought from vintage shops across Gainesville and donated by others, then redesigns them for their own distribution. The carbon emissions for a single item is approximately 3.40 Kg CO2, mainly...
WORKFLOWS & LIFE: Growing With Your Business
Posted on September 19 2020
WORKFLOWS & LIFEGrowing With Your Business5 minute read Written by Andrew ChongTrue life changes - will you change with it?Some days can feel like a glacier, while others hit us like a tsunami.Although we’re never fully certain of our futures, we try our best to be prepared anyway.Whether we’re...
Always True: Tyler Sean
Posted on March 04 2019
Tyler Sean embodies the very meaning Always True. We crossed paths with Tyler while in Gainesville, FL. He currently is pursuing his arts in New York. Check him out at @TylerSean13. This kid has talent and the heart to go far. That's what being Always True is about!
Happy Mother's Day
Posted on March 04 2019
I’m sitting here trying to find the words to describe how much you mean to me but nothing will ever do. The love I have for you goes beyond anything I could ever say, anything I could ever write, anything I can ever try to understand. So, I’ll just say...
Just Love
Posted on March 04 2019
It’s so amazing how much a person can love another being. At this moment, I’m so blessed to be seeing such a moment of love—true love. Whether it’s toward a significant other, family member, or just a friend—it's beautiful. But, what is thing we call "love?" What moves a person...
Fake Advice! Sad!
Posted on March 04 2019
There is a problem in the world. I've witnessed a systematic undermining of individuality and self-love in the world--in more ways than one. "People" will tell you the key to being happy, the solution to your problems, and the secret to happiness; all of which is false-hope bullshit to vindicate...
Patience
Posted on March 04 2019
“Patience is a virtue.” -Idk “The best things come to those whom wait.” -Also idk Hold up, is it ‘whom’ or just plain ‘who?’ Whatever, I’m just trying to be fancy. The hardest thing for our generation to be is patient. Because of technology, we are so used to instant...
Thoughts from a Hospital Bed
Posted on March 04 2019
Letter to self--- Why have you done the things you have done? Hmmmmm. Let me think... 1.) I find a fear and I Face it2.) I want to push my boundaries3.) tengo un cabeza duro (I have a hard head...sometimes, but I'm getting better at it.) I'm writing this right...
Time is Money
Posted on March 04 2019
Is Time Really Money? In the year 2011, the movie “In Time” came out starring Justin Timberlake and a beautiful actress who is out of my league. Like, really out of my league. Like, if she’s in the NBA, I’m TV personality Ryan Seacrest. Anyways, the concept of the film...
You Can Change the Course of History
Posted on March 04 2019
The ability for one to articulate and spread their own ideologies, principles, and concepts onto others is an afterthought to many Americans. We portray our ideals through our speech, through our dress, and even through our religious and personal beliefs. We inadvertently disregard this freedom just due to the...
Super Smash Fashion Battles
Posted on March 04 2019
I try to live everyday like I’m a kid (I am a kid). Life is more fun that way. You have to do silly things every now and then. A lot of people forget to do that as they get older. As a kid, you don’t care about embarrassing yourself...
New Realities
Posted on March 04 2019
As she stared into the distance, I stared at her. In her eyes was a picture of the life I left behind. She mapped out a world only I knew—a sacred land of my own. A treasure buried deep within my self-conscious—discovered. A life I managed to submerge was returning...
10:36 AM - My Inner Power
Posted on March 04 2019
10:36 am Everything is moving fast. The minutes are flying by, the hours seem to come and go, the days seem to fade faster than they came. With each passing moment I'm seeing how beautiful life is.. and how valuable our time here on earth is.... What's really on my...
Make It Count
Posted on March 04 2019
I’m not going to lie to you: I don’t know anything about clothing or fashion. I invite you to check out my closet. I even follow GQ Magazine on Instagram and still don’t know anything about it. But I do know a lot about friendship. And I like to think...
It's Scary
Posted on March 04 2019
Change is scary. It’s uncontrollable. It’s anxiety-provoking. But, it’s natural. Life has a mind of it’s own sometimes. It’s scary to think about how sometimes you have no control of what will happen next. There will be points in your life when all you can do is try your hardest...
Grind - Ft. TICES
Posted on March 04 2019
Second recipient of our Passion 4 Passion fund is Tices. Originally from New Jersey, Tices crafts his electronic music to have a deep house feel to it. Starting from the bottom is where he is. He goes to school at the University of Florida. He's just grinding it out, performing...
Summer 2016 Sësh Collection
Posted on March 04 2019
Sësh- |'seSH| (v,n, adj.) the act of devoting a period of time to a particular activity. We created this collection to support everyone's own sësh. Whether it's s a grind, smoke, drink, studio, or design sësh, we want you guys to find that sësh and chase that shiii until you...
The Second Collection Ever Released - Circa 2016
Posted on March 04 2019
This is the OG second collection we came out with. Throwback city. If you have dreams all you have to do is start & never stop. That's it. You got this fam.
Video by Nicholas Garafola
https://alwaystrue.co/blogs/news/workflows-life-growing-with-your-business
The Start - 2015
Posted on March 04 2019
Our inspiration comes from the heart. Our purpose runs deeper than apparel. Our lifestyle represents more than just material things. We are the light that guides you on your journey to success. The main mission of our company is to kindle fires & spark ambitions that will keep you pushing...
It’s nothing we can see.
Posted on March 04 2019
Our eyes may fall across it and be fooled that what we are truly seeing is beauty, but that is not so. I may a girl with hazelnut-brown hair, forest-green eyes, sun-kissed skin, but does that make me beautiful? No. Beauty runs deeper than the surface of what our eyes...
Always True meets 3LAU
Posted on March 04 2019
Got the opportunity to meet up with 3LAU & we hooked it up with some gear. We appreciate your time homie
Song: "Fire- Paris Blohm Remix " by 3LAU
Check out his music, good vibrations allllll day...
One of Those Days Music Video
Posted on March 04 2019
We made a music video to Always True's song "One Of Those Days" because he never got the chance to. We love & miss you, bud. This lifestyle, this brand & this movement is all for you.
Cali w/ Jake Miller
Posted on March 04 2019
Los Angeles, California - the city of angels. Built upon dedication, this is truly the city of dreams. The environment and people are beautiful and just not comparable to other cities. Every individual is motivated by themselves to be better each and every day. Check out the amazing video below,...
Our Brother Spoke
Posted on March 04 2019
In the absence of our brother, we wanted to bring him back to life. A soul is not bound by a body, but rather lives on through the impact it has on those it touched.We had the opportunity to hear our brother speak once more in a powerful...
Always True: Providence Canyon
Posted on March 04 2019
We took a spontaneous trip to the Canyons of Georgia today. Sometimes you just gotta take a break from the madness, so that you can recuperate & think over your ideas & thoughts... We have so many thoughts on what to do and where to take this brand, we just...
Always True: Ultra Voyage
Posted on March 04 2019
We rode to Ultra to try and connect more with our audience. In life or in business, the way to win is to properly understand and talk to your audience - relate to them. We felt it was our duty to not just post about it but to also take...
Hand-Me-Down Collection Pt.2
Posted on March 04 2019
We are headed to Costa Rica this week, so we wanted to give you guys some gear in the meantime... Here is the second part of our three part series, The Hand- Me - Down Collection.We are taking our brother philosophies that he gave to us and handing them down...
Hand-Me-Down-Collection Pt.1
Posted on March 04 2019
We are taking our brother philosophies that he gave to us and handing them down to you. Each article of clothing is unique, and in an essence, represents what being Always True is about.
Mykonos x Always True Co.
Posted on March 04 2019
This summer we traveled all over Israel & Europe to understand how different cultures work. What we quickly realized is that Always True is a universal brand. The message behind our brand resonants with people from all over the world. It's not just an American brand, its a European...
Fear
Posted on March 04 2019
It’s hard to put how much my life has changed over the past month into words. You can’t really describe something so monumental and feelings so powerful that easily. So instead, I’m going to explain why the Always True x Twelve’len concert was the literal embodiment of my first month...
Twelve'len X Always True Co.
Posted on March 04 2019
We threw an event at our crib dubbed "The Basement" on Saturday 07/15/17 with our homie Twelve'len. The Basement is a place where people can come be themselves, party, vibe & have a good time. It really brings an underground streetwear aura to Gainesville. Bringing people together is what this brand...
Happy Birthday America
Posted on March 04 2019
Happy Birthday America, from Always True to You #alwaystruefourth
Always True Poet
Posted on March 04 2019
While walking through Wynwood, Miami, we came across a street poet. Check out what he created for us after hearing our story--our bother's story.
David's BBQ comes to Trueville
Posted on March 04 2019
Where art meets music and people meet people. We understand how big Gainesville is going to be so thats why we invest our time and money into the local businesses that make Gainesville the right place to be in. We are excited to announce that we are bringing in David BBQ...
Opus Coffee Comes to Trueville
Posted on March 04 2019
Where art meets music and people meet people. We understand how big Gainesville is going to be so thats why we invest our time and money into the local businesses that make Gainesville the right place to be in. We are excited to announce that we are bringing in...
34th Wall x Always True Co.
Posted on March 04 2019
Bringing the community together is what we are all about... Painting the 34th Wall in Gainesville brought us closer to what it means to be in the present in the Gainesville Community.We have collabed with @bestofgainesville to bring you guys TRUEVILLE:Where art meets music & people meet people. Its a...
Mötley Collection: 9/28/17
Posted on March 04 2019
We're all different on the outside, but ultimately we're all the same. we are one. be cool with who you are and where you're at in life. Get out there and live life. There is nothing you NEED to do specifically to live your life. You just need to do....
Moments Collection: 08.22.17
Posted on March 04 2019
Often times we overcomplicate things and over think things in our minds. There is absolutely no reason for that bullshit. Calm the mind thats inside & embrace the here & now. Appreciate the moments you have with the people you love. filmed & edited by: @gzorgs. Check him out....
Cilantro Tacos comes to Trueville
Posted on March 04 2019
Where art meets music and people meet people. We understand how big Gainesville is going to be so thats why we invest our time and money into the local businesses that make Gainesville the right place to be in. We are excited to announce that we are bringing in Cilantro...
Trueville Title Sponsor: FFP Law
Posted on March 04 2019
Where art meets music and people meet people. We understand how big Gainesville is going to be so thats why we invest our time and money into the local businesses that make Gainesville the right place to be in. We are excited to announce that FFP Law firm will be our...
Palm Blvd Collection: Jake Miller x Always True Co.
Posted on March 04 2019
This collection is all about remembering where you came from. The reason we are here today is because of our brother. The reason we push—the reason we keep moving—is because we believe in this movement. Collection dropping next Tuesday Oct. 17th 2017. Share this if you fuck with Jake...
October 2nd, 2017
Posted on March 04 2019
If you're looking for happiness, where would you look? Would you look for it in someone else? Why? Would you give & expect something in return? Would you run away from what terrifies you? But then, where would you go? I would search for the answers to these questions to...
An Always True Story: Cam Meekins
Posted on March 04 2019
Cam Meekins is a recording artist who is based out of NYC. He writes, produces & mixes all his songs himself. We had the honor to sit down with the talented Cam Meekins in his Brooklyn studio to discuss what Always True means to him. Here is what he had...
Winter Collection: Ink Blot Lot | What do you See?
Posted on March 04 2019
Life is what you make it. What do you see? Click this link to Shop Now: https://alwaystrue.co/collections/winter-collection or Click Shop & then Winter Collection: Ink Blot Lot on the left black bar of our website. If you fuck with the vibe, share it & tag the homies @alwaystrueco Stay True...